Wed 3 Feb 2010

2010 Volkswagen Beetle. Photo by Randy SternIt was once called “ugly.” It’s marketers called it such.
In post-World War II Germany, a company called Volkswagen began producing a version of the car designated by its former Chancellor Adolph Hitler as its “people’s car.” It was supposed to be the car that everyone loyal to the Nazi regime must drive.
When the Allied forces liberated the area around Wolfsburg, they saved the factory where this car was supposed to be built. They also spared Dr. Ferdinand Porsche’s life – the guy who created the rear-engined, rear-drive, air-cooled and oddly shaped automobile. From that beginning, a company rose from the ashes – Volkswagen AG. By 1949, the former dream machine of the Nazi regime arrived in the USA.
Through sales of the Volkswagen Sedan, a slight forgiveness towards the Germans was made. This forgiveness was reserved for the part of Germany loyal to the so-called West. Through the 1950s and 1960s, Americans feel in love with this underpowered overachiever. There were only two doors, an upright stick shift rowing a few gears, and odd clutch and pedal arrangement and the perpetual sound of ball bearings whirring through a four-cylinder “boxer” motor.
Millions of these things were sold worldwide. They were also made almost everywhere on Earth. But, in the end, the Volkswagen “Beetle” could not match the modern automobile. Instead, Volkswagen concentrated on front-drive, front-engine and water-cooled transport. The Golf/Rabbit became the standard bearer of affordable German fun. The Beetle was left to languish in the Third Word, eventually ending its production run in Puebla, Mexico just a few years ago. Millions of owners couldn’t go wrong with ye ole Bug.






